Wynwood Walls
Footlocker
Mural
Mural Layout
Introduction To the Project
Our proposed designs are inspired by the vibrant colors & murals prevalent throughout the art district. our objective is to channel the fun vibes of the neighborhood into the store.
The Goal was to embody the spirit of the area and directly connect with the city of Miami. Each application is a celebration of the city and reflects what makes it special and unique. This includes references to the following:
music influence, rap and hip hop, local musicians, DJs
basketball culture
urban and city life, parks, public transit, street ball, local cultural transportation and traditions
diversity and celebration of the city’s people, food, culture and background
Interior Art Work
Sunshine State Fitting Room Digital Graphic
The fitting room design features a captivating collage of iconic Florida imagery, seamlessly blending the state flag and seal with symbols like the flamingo and the state fruit, the orange. The design bursts with Neon Day Glow hues, infusing the space with energy and vibrancy. Pop Art-inspired elements, including bold Ben Day dots and abstract polygonal shapes, further intensify the playful, graphic aesthetic. The result is a visually stimulating environment that celebrates the spirit of Florida—bold, colorful, and full of life—while offering a modern, immersive experience for customers.
Backwrap Lockers
At the heart of this design is the raw energy of South Florida’s basketball culture. A dynamic neon pink and purple silhouette captures the intensity of a streetball player soaring through a dunk, casting a powerful presence over a sea of abstract geometric shapes and Day Glow-lit Pop Art elements. Lush palm trees frame the scene, adding a distinct local flavor. Central to the composition are a pair of Jordan Ones, prominently illustrated in vivid neon hues, making a bold statement as a symbol of both athleticism and style. The result is a visually electrifying tribute to South Florida's basketball scene, where street culture and fashion collide in a vibrant explosion of color and motion.
Custom Painted Mannequin
These three hand-painted mannequins were meticulously crafted to bring the vibrant energy of the Wynwood Footlocker theme into a 3D physical space, creating a striking contrast alongside the bold flat wall graphics of the store. Each mannequin serves as a sculptural extension of the visual narrative, seamlessly bridging the gap between the two-dimensional artwork and the dynamic, real-world environment. Their design embodies the fusion of street art and fashion, standing as a powerful, interactive presence that invites customers to experience the Wynwood aesthetic in a whole new way.
Women’s Section Hung Artwork
This piece serves as a powerful homage to women within the culture of the Wynwood neighborhood and the world of basketball. The central figure is a woman of Caribbean descent, adorned with a vibrant head wrap that seamlessly transforms into the shape and texture of a basketball, symbolizing the intersection of heritage, identity, and sport. By rendering the figure as a silhouette, we create an open-ended, universal representation, enabling customers to subconsciously place themselves within the narrative. This connection fosters a deeper emotional bond with the artwork, and, by extension, with the brand, making the experience more personal and relatable.
Process Work and Progression
