In 2016, I spearheaded the creation of an innovative educational tool aimed at promoting dental hygiene among tweens and young teenagers. The project involved developing a comic book series to be distributed to dental offices accepting MCNA Dental Health Insurance. Unlike previous initiatives, which were simple children’s books, my vision was to create a dynamic, engaging experience using superhero characters and storylines to capture the attention of a slightly older demographic.

The idea was born from a spontaneous creative session where I sketched out dental-themed superheroes and villains. After a quick pitch to my boss, he immediately saw the potential and encouraged me to present the concept to the marketing team. With just one week to prepare, I went beyond expectations: I developed character designs, backstories, and motivations; crafted a detailed story synopsis; created villain concepts; and even envisioned the future trajectory of the series with ideas for the next five issues. Additionally, I designed a fully rendered logo and explored the potential for expanding the concept into a cartoon.

When I presented my concept to the marketing team, they were not only impressed by the depth of the materials I provided but were also excited by the possibilities for future expansion. The project received full support, and the comic book series went on to become an effective and engaging educational resource for dental offices nationwide.